Televisions and movies have held the attention of the American people for years. Thanks to digital formats and equipment, people are finding it is quite easy to record almost anything and post it online. Viral video marketing is all the rage for companies that want to try and hit a home run with a simple clip. But would it surprise you to find out that those same short videos can make it easier for people to find your website?
Power of Video is Twofold
There is no denying that people would rather see a video than read a long piece of text. The online video king, YouTube,
stated that in 2010 an average person would watch at least 15 minutes of video each and every day online. But in 2011, the viewing time increased by 35%! People want to see your products, your business, your happy clients and other related items online, at their leisure.
But video makes it easier for your website to be found. Since Google, the largest internet search engine, bought YouTube, videos have more prominence. A video focused on providing quality content to a popular search term will show up high in the search engine results.
Information Reigns Supreme Online
Besides helping people to find a website easier, viral video marketing allows you to explain complicated topics and show happy results. It is perfect for showing your property, your equipment and doing how-to such as improving accuracy with a rifle or perfecting a particular fishing cast. Happy clients smiling and bragging about the wonderful work you have done are also great ways to use video to boost your appeal in the local market.
Are you currently using viral video marketing? What kind of results have you seen? Would you like to learn more about video and how to use it on your website to attract more customers?
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