Fishing Guides and Hunting Guides Can Generate Revenue WITHOUT New Clients

Fishing Guides and Hunting Guides Can Generate Revenue WITHOUT New Clients

The lifeblood of any business is generating income that exceeds expenses.  A retail business has to sell enough products to offset their cost of goods as well as their various expenses.  A service business has to book enough clients in order to pay their expenses and make a profit.  However, with a service it seems the business owner is always trading time for money.  But there are ways that a fishing guide or a hunting outfitter can make money without booking a new client.  Here are just a few examples.

Sell Your Knowledge

One way to turn a profit is by putting your knowledge up for sale.  Consider a fishing guide for an example.  A guide has to know where to look for fish at varying times of the year and what type of strategy to use in order to land quality fish. Scouting bodies of water, paying attention to the season and weather conditions all play a part in finding fish.  If you could put that information down in the form of a series of videos, along with a written transcript, you could likely sell it to some of your past clients. Many of your clients would like to know how to look for fish in their local lakes and rivers and would be glad to pay for that kind of information.

Rent Out Your Space

If you have a large piece of land for your hunting operation you could consider renting out some of the area.  Local archery tournaments or dog field trials would love to use a piece of prime wilderness to conduct their competition.  If you have a large banquet hall or similar type of meeting area then you could contact the local chapter of Ducks Unlimited, Delta Waterfowl, National Wild Turkey Federation or Quail Unlimited and offer your space for an upcoming banquet.  This would open doors to future clients since they could see your facilities and get a firsthand feel for your location.

Use Celebrity Attractions

The great thing about hunters and anglers is their willingness to share information that will help somebody else.  With the explosion in recent years of cable channels based on hunting and fishing there are a lot of new “celebrities” for the outdoor world.  Many of these people would love a chance to come to your facility to promote their show or products.  They might charge a fee, but at the same time most of your past clients and people from the surrounding area would pay for a chance to see some of the folks featured on weekly television.  You could contact the local boat and ATV dealers and ask them to sponsor part of the event along with showcasing some of their new products.  Think of it as miniature hunting and fishing expo held right at your location.

If you are a fishing guide or a hunting outfitter looking for additional ways to make money, consider some of these ideas.  You could find that it is easier and just as profitable when compared to your primary means of making income.

P.S.  Do you have an idea for some knowledge you could sell?  Sign up for our free giveaway and I will write the sales letter for you, free of charge.  This could be a great way to earn some passive income from your years of experience.  Find out the details here.

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Finding New Customers is a Lot like Fishing

The average angler or hunter is a person that likely works a full time job doing something other than hunting or fishing.  They look at outdoor guides as an enviable position.  I mean, how could it get any better than to make a living working in the outdoors?  However, most outdoor fans don’t realize that running a hunting lodge or a fishing guide service takes dedicated effort and year round work. When it comes to finding new clients, there are some strong similarities to fishing.

Tried & True Methods

Most anglers, as well as fishing guides, have a handful of techniques or strategies that work well for them.  It could be something as simple as using a Texas rigged worm 90% of the time, or it could be a system of working through a handful of lures until something bites.  Anglers know that past experience says “I have used this lure/technique before to catch fish, it should work again.”   However, sometimes doing the same old thing just does not work

The same can be said for marketing.  The old fashioned method of “give customers great service and they will tell all their friends about you” is a strategy based on hope.  More often than not, outfitters and guides need to be proactive in trying out marketing methods like email, social media, and web leads to go along with their traditional forms of advertising.

Familiar Spots

Anglers are notorious for fishing a “special spot” that they think nobody else has ever found.  They caught a few fish there once, maybe twice, and now they are convinced that fish live there.  However, seasoned tournament anglers will tell you that finding a pattern in a lake, stream or river is a better strategy.  If bass are hitting a blue and black jig around a particular drop-off chances are good they will hit the same lure at a similar type of drop-off elsewhere in the body of water.

When it comes to marketing outfitters need to branch out from their familiar zone.  Video might work great for them once, and then fizzle.  In the meantime, their competition could be using a blog and social media to drive in new leads and find customers.

Stay Current with Gear and Changes in Technology

Anglers love to get new toys.  New rods, reels and lures are just the tip of the iceberg.  There are digital scales, waders, ventilated shoes, hats, gloves, hook removers etc., etc., etc.  They have no problem talking to their fishing buddies to find out if anybody has tried the latest gadget to find out if it is worth its salt.

Marketing changes as technology changes.  The techniques and strategies that were in use 10 or 15 years ago are antiquated relics now.  An outfitter that does not have a strong web presence with significant amounts of updated information will lose to the competition quickly.

 

Try Something Different 

Wonder if THIS will catch me some fish???

Anglers get stuck going after the same old fish.  A trout guy will spend HOURS fishing for the rainbow beauties while ignoring the crappie, bass, carp and steelhead located all around him.  Same can be said for anglers that like the other species.  Anglers need to try their hand at catching a new type of fish and even a new technique.  They could discover some fun that they were neglecting.

Outfitters also need to try some new techniques.  Whether it is a full scale social media blitz or simply getting their toes wet in one place like Facebook or Twitter, they should try out something new.  They may find some new friends and discover a new side to their business that they previously had never considered.