What is the best way to get better results from the emails you send out to past clients as well as prospects? Grab their attention.
That does not mean you need to send out some picture from a horror movie claiming they will suffer terrible consequences if they ignore your email. But it does mean that your emails should be packed with valuable information. Information that can help people make a decision, use a product or service better, or simply enrich their knowledge.
Make no mistake, social media is the current juggernaut when it comes to sharing among friends, family and businesses. However, this sharing is usually pictures or video clips or jokes. Email still reigns as the chief method of sharing valuable information.
Here are simple guidelines to help improve the efficiency and effectiveness of your emails
- Use celebrity endorsements – We have all seen them. The famous actor endorses a particular charity in hopes that fans of the actor will contribute time, money or other goodies to the charity. A local sports coach might endorse a particular automobile dealer or doctor, etc. You can do the same thing with your emails. By referencing success stories from big companies that have offered a similar product or service like you, you are riding on the coattails of the larger company.
- Work with the end in mind – What do you want customers to do? Do they need to sign up for more emails, visit another website, purchase from your physical location, or take some other effort? If you have one high end product that you would like all of your clients to purchase, focus on moving email readers down the path to purchase that item. Educate them, so them pictures and videos, provide testimonials from other clients and answer popular questions in emails about the product. All of this is done with a single goal in mind; the final big purchase.
- It’s like exercise; you have to keep at it – Don’t think that just one email blast will solve all your income needs. It takes consistency in the form of the message and the frequency of the emails. Decide on a schedule, and start sending out the emails. Test different headlines, different offers, time of day, days of the week and any other variable that you can think of. Keep testing and refining to improve results.
What success have you seen with your email campaigns? What obstacles are you facing? Leave a comment below.
P.S. If you are the type of person that prefers to just hand over a task to someone and let them handle it, get in contact with me. I would welcome the chance to help you improve your income from email marketing.