Leverage: [lev-er-ij] (noun) the use of a small initial investment, credit, or borrowed funds to gain a very high return in relation to one’s investment (source http://dictionary.reference.com/browse/leverage)
Would you like to use ONE successful fishing trip or hunting trip as a means of winning a LOT more customers? Read on to see how you can use leverage to your marketing advantage.
Take LOTS of Pictures
When people are trying to determine if they want to use your services, they want to get a feel for everything. People are interested in the lodge, the food, the equipment and of course the property. If you are a fishing guide then you should have lots of pics of your boat, tackle and the waters you frequent. Include some pics of happy people holding a nice catch.
If you are a hunting outfitter, then you will have more targets for your pictures. You can take pics of the lodge, the hunting ground, the cooler where game is stored, the vehicles used to transport people out to the field and of course the hunting grounds. Once again, have lots of pics of smiling faces with their recent trophy.
Video Will SELL You to New Prospects
Want to know a little secret about video? People are sick and tired of advertisements. BUT, people love to be genuinely informed and want to see success. So give it to them. Get a cheap mini camcorder and record as much as you can on your next outing. Explain what you are doing along the way. For fishing guides, hold up the tackle, talk about the weather and the season. Take video of the cast and retrieve, explaining why you are doing certain things at a certain time. Finally, when the client hooks a fish, film as much as you can.
For hunting guides, do the same thing. Explain about the animal’s tendencies during the current weather conditions. Explain why you are setting up in a certain space. Talk about the techniques being used (calls, rattles, decoys, etc.) and the success you have had in the past with the techniques. When your client cuts down on a trophy, get it on film. With one of the small camcorders you can be ready at a moment’s notice to get everything in action.
Putting It All Together
Now that you have some pictures and videos of a successful outing, you can start broadcasting the information in lots of different ways. Obviously, you can write up a quick summary and put it on your website, including links to the pictures and video. You can put snippets of the video on YouTube and other video sites in order to gain new leads. The same can be done with a handful of pics on photo sharing sites. Take your notes, along with some diagrams and photos, and make a slide show. Post the slide show to a site like Slide Share. Notify people via Twitter, Facebook, LinkedIn and Google+ about the recent outing. If you are taking advantage of a text message marketing service, you can send out a short text to past clients and new prospects about the new video and photos. All of this information, links and media can come from ONE booking. And it can lead to a BUNCH of new bookings. IF you leverage it correctly.
P.S. Looking for a way to stay in touch with past clients? Have you considered using text message marketing? It is a great way to keep you in front of your customers and it is SUPER cheap. You can get started with a FREE month here.